West African cocoa and Gourmet chocolate
Posted in: Opinion
In this years Cocoa of Excellence competition in Paris, 14 of the 50 cocoa's that were judged were from W. Africa. Now, many, many more were submitted, but only 50 get entered. Most of them were trying to deliver something other than conventional West African flavor profile, and many did just that. I tasted each and every one of them - some were better than others. However, there's currently a very vivid fine flavor profile that exists in many W. African countries already, predominately appealing to consumers in Europe and Japan - I'd hate to see the entirety of W. African flavors shift to something else (not that I think there's any danger of that happening, however the breadth of flavors across the world i think is quite marvelous, and to see them shrink would be less than ideal).
"Gourmet" means different things to different people. For some, "gourmet" is nothing than fancy packaging. For others, it has more to do with *absence* of flavors to give them a blank pallet to work from to allow their other ingredients room to shine. Yet others, it's defined more by the physical handling characteristics of the the chocolate (low viscosity). For some - it's very much defined by a unique flavor. W. African cocoas can deliver on all of these. The last one is probably the hardest to break into, as for many who are peripherally involved with cocoa/chocolate (even for those who believe they are experts, often times), there may be a perception gap equating W. African with bulk commodity and nothing special. Of course, that may be true 90% of the time depending on how you define your parameters; however it's also quite possible to make quite a range of products by manipulating your growing materials, the post harvest practices, and of course the chocolate production process/formulation itself.
Edit - sorry, i miscounted - i'd originally indicated 10/50 cocoa submissions were from W. African countries - upon recounting, it's 14. Time for new glasses.